Dr. Małgorzata Dancewicz graduated from the Institute of Audiovisual Arts on Jagiellonian University, Poland. and Ph.D. in Performative Studies at the University of Wrocław. She is a visual artist and VJ, performer, experimenting on the field of audiovisual art, co-creator of Inire duo and also a curator working across performing art & postmedia projects. In Inire she investigates a traditional composing, improvisation, acoustics and spoken word juxtaposed with experimental video. As a curator of Intermediale Festival, she review of current aesthetic tendencies in a live video art, video installation, audio art, and experimental music. Her interests focus on the coexistence of new media art, art & science, liveness and new technology in performance art. Author of the book Postmedia performance. Contemporary technological context of performative actions. Principal investigator of the grant Preludium received from National Science Center. She conducts research and teaches at Institute of Cultural Studies, University of Wroclaw and Department of Graphic Design at SWPS University of Social Sciences and Humanities in Wroclaw.
Belonging to One’s Own Gaze. The Use of Eye Tracking Methods in New Media Art and Art Education
Eye tracking is one of the empirical analysis methods of image reception, used in medicine, psychology as well as in business, marketing, and advertising. It is marginally used in activities within new media art as well, though in a subversive way. It has also been gaining more and more popularity as a method of education in art studies (neuroesthetics / neuroarthistory) and in graphic design (UX / UI).
The conference paper will focus on two areas of working with the SensoMotoric Instruments eye tracking technology: on presentation of activities in the field of new media art using eye tracking methods by artists such as Seiko Mikami, Golan Levin, Rune Peitersen, and also of the ongoing audiovisual performance implemented by Inire duo that I co-create. The performance is based on a feedback loop between video analogue synthesizers and eye tracking of the performing artist. The artist looks at the images produced by herself on the video analogue synthesizers, the eye tracker tracks the movements of her eyes, and the images that are the registration of the eye movements are introduced into the modular system and processed anew. This creates the loop in which the boundary between the viewer and the sender of the message is blurred, creating a specific kind of an associated milieu. I will present my method of conducting research in the field of eye tracking aesthetics and their application in design practice at the Institute of Graphics, SWPS – University of Social Sciences and Humanities. The focus on the two areas of work – new media art and art education – will allow me to investigate two approaches into visual literacy: meaning making and visual representation interpreting.